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Marketing your customer journey
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds confusing, simply think about...
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Building your marketing data strategy: A guide for beginners
Blog post revised and updated: 18 April 2020. The importance of having a marketing data strategy for your business Do you have a marketing data strategy? By that I mean a plan to manage the data...
View ArticleWhy should you place a value on your time?
Why should you place a value on your time? According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for his marketing nous, but...
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Connecting your systems is easy with our Zapier email marketing integration
Connect Websand with our Zapier email marketing integration The irony of modern ‘time saving’ appliances is that using them ends up giving us less free time. Look at the dishwasher. It’s supposed to...
View ArticleGetting Subscribers Onboard
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our...
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AB Testing for Email Marketing
Putting AB Testing in place for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion, the tactic is often misused. In this blog post we’ll...
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9 ways to segment your customers and drive deeper engagement
Why segment your customers? People are different but they share similar behaviour and profiles. So if you really want to understand what’s going on in your business you need to segment your customers....
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Create context based email marketing and make your results skyrocket
What on earth is Context Marketing Context marketing shares the same objective of any good email marketing campaign. To send the right message to the right person at the right time. If that sounds...
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Why is Nudge Marketing a Secret Weapon for Email Marketing Success?
Email Marketing or Nudge Marketing? According to Seth Goden in a recent blog post, “the purpose of marketing is to cause change”, and no matter what marketing channel we decide to adopt, “these are...
View ArticleBrexit – an e-commerce business guide. The four things you need to know
How does an e-commerce business deal with Brexit? That’s a question I asked Carl Marsh, founder of ICEGRIPPER, a successful e-commerce business which sells products to help people ‘walk, work, run...
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